The lululemon holiday brand campaign, The Air Out There, inspires us to seek space and clarity by connecting with nature over the busy holiday season. 

The Air Out There Global Holiday Campaign
lululemon

There’s something in the air. With every breath it nourishes us. With every exhale it rejuvenates us. It’s when we’re out in nature that we feel the most alive.

OOH Executions:

The Air Out There Campaign Video:

Project Credits:

Art Direction: Kristen Iamartino
Graphic Design: Veronica Stark
Copy Writer: Natasha John
Photography: Graeme Owsianski
Video: Stuart Gillies
SFO Muralist: Christopher Gray Slaymaker
SFO Mural Timelapse Video: Mark Kuroda