lululemon’s 20th Birthday
To celebrate lululemon's 20th birthday we evolved an iconic brand element—the manifesto. A collection of thoughts, beliefs, and banter that have paved the brand's way.
We brought lines of the manifesto to life through the lululemon collective—exceptional humans with exceptional stories.
The fact that it was illegal for women to box in London up until 1996 didn’t stop ambassador and 7-time world boxing champion, Michele Aboro’s, will to win.
Animated films featuring the lululemon collective, and inspired by the manifesto.
Fade out the haters, even when it’s 60,000 angry football fans. Global Yogi Baron Baptiste knows how to do just that.
From heartbroken teen to lead singer—all she did was hit GO. Rising star, Alexis Young, is making serious moves.
Snow, to surf, to spray paint—elite ambassador Chris Benchetler lives and breathes creativity no matter the medium.
From violent altercation to pizza party. Peace activist, Emmanuel Jal, transformed the moment with positivity.
Animations in Progress:
Animated Manifesto:
Projects Credits:
Winner:
Communication Arts
Gold: Illustration
Gold Cube:
ADC: Animation Series
Creative Direction: Rémi Paringaux,
Art Direction: Lara Palmer, Kristen Iamartino,
Graphic Designer: Mark Bulford
Copy: Arrabelle Stavroff
Producer: Cybelle Nguyen
Project Manager: Mathew Sy
Animation: Giant Ant